Erika Meza & Javier López 

Haciendo Mercado (Making Market) 

Video-installation   - San Pedro /  La Habana / Asunción

Festival Complicitats 2008

︎CCCB - Centre de Cultura Contemporània de Barcelona

25/02 - 01/03 | 11:00-20:00 

In “Haciendo Mercado” (Making Market), a shaman of the Ava-Guarani people is possessed by Philip Kotler's spirit (the marketing guru). In a full trance, the shaman offers strategic business solutions to his people to help them escape their poverty. Words and terms that do not exist in the indigenous language are cannibalised and digested by the Guarani. This process of appropriating the discourse   modify power games and therefore symbolically invert power relationships.

Erika Meza (San Pedro, Paraguay, 1968) and Javier Lopez (Havana, Cuba, 1974) work together as a creative duo. Their videos and photographs explore the crevices of hegemonic discourses and mass media, reflecting on the relationship between indigenous cultures and the West. 

︎ Complicitats

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